Privacy Policy for Flowers Dartmouth Park Customers

Introduction

This Privacy Policy sets out how Flowers Dartmouth Park collects, uses, stores, and safeguards your personal data. The policy applies to all customers placing orders with Flowers Dartmouth Park from Dartmouth Park and the surrounding districts. As an organisation, we take your privacy and data protection rights seriously, ensuring transparency and GDPR compliance in all our practices.

What Data We Collect

During your interaction with Flowers Dartmouth Park, we may collect the following types of personal information:

• Identity Information: Name, surname, and occasionally date of birth (if required for specific gift deliveries).
• Contact Details: Delivery address, billing address, and contact number if needed for order fulfillment.
• Order Details: The items you purchase and delivery instructions.
• Payment Information: Payment confirmation received via our payment provider (we do not store full card details).
• Correspondence Data: Any communication between you and Flowers Dartmouth Park, including questions, feedback, or issues related to your order.

We do not intentionally collect special category data unless required for specific purposes, in which case you would be informed and asked for explicit consent.

Lawful Basis for Processing Your Data

We process your personal data in accordance with the General Data Protection Regulation (GDPR) on the following lawful bases:

• Contract Performance: Most data collected is necessary for us to fulfil your orders and provide requested services.
• Legal Obligation: Some data may be required for the fulfilment of legal duties, such as financial record keeping and tax compliance.
• Legitimate Interests: We may use your data to improve our services, respond to queries, resolve issues, or provide relevant updates. When relying on this basis, we carefully consider your privacy rights.
• Consent: For direct marketing or any purpose not covered above, we will request your clear and specific consent. You are free to withdraw this at any time.

How We Use Your Information

Your data is processed for the following purposes:

• Processing flower orders and arranging deliveries.
• Communicating confirmations, updates, and resolving queries about your orders.
• Managing payment processing and order receipts via third-party payment providers.
• Complying with legal and regulatory obligations.
• Improving the quality and efficiency of our service.
• If you have opted in, sending marketing communications about Flowers Dartmouth Park services or special offers that may interest you.

Retention of Your Data

Your personal data will be held only as long as necessary to fulfil the purposes outlined above. Typically, this means we retain:

• Order data and related personal details for up to 6 years to comply with tax, contractual, and legal obligations.
• Contact details for marketing purposes until you withdraw consent or unsubscribe.

Once data is no longer needed, we will securely erase or anonymise it.

Data Processors and Third Parties

Flowers Dartmouth Park works with carefully selected third-party service providers (“data processors”) who assist with the operation of our business. These may include:

• Payment service providers: To securely process card or online payments. No payment card details are stored on Flowers Dartmouth Park systems.
• Delivery and courier services: Limited personal data (such as recipient name, address, and contact number) is shared solely for the purpose of completing your delivery.
• IT and system support providers: To help maintain secure and efficient operation of our website and office systems.

All data processors are contractually obliged to handle your data securely, only according to our instruction, and to comply with GDPR requirements. We do not sell your personal data to third parties, nor do we share data with external partners for their own marketing purposes.

Your Data Protection Rights

You have several important rights regarding your personal data under GDPR, including:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: If your information is inaccurate or incomplete, you can ask us to correct it.
• Right to Erasure: In certain circumstances, you have the right to request we delete your data (‘right to be forgotten’).
• Right to Restrict Processing: You can request that we limit how your data is used in certain situations.
• Right to Data Portability: Where applicable, you can request the transfer of your data to another service provider in a structured, commonly used electronic format.
• Right to Object: You have the right to object to certain types of processing, such as direct marketing.
• Right to Withdraw Consent: Where we rely on your consent, you can withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

To exercise any of your rights or to ask questions regarding your personal data, please contact us using the methods described in our customer communication materials. In some cases, we may request further information to verify your identity before fulfilling your request. We strive to respond to all requests within one month, as required by law.

Data Security

Flowers Dartmouth Park implements appropriate organisational and technical measures to protect your data from loss, misuse, unauthorised access or disclosure, alteration, and destruction. Only staff members with a business need to access personal data are permitted to do so, and all employees receive regular training in data protection matters.

Policy Updates

This Privacy Policy may be updated from time to time to remain compliant with evolving regulations or to reflect business changes. The current version will always be accessible to customers placing orders in Dartmouth Park and surrounding areas. If substantive changes are made, we will make reasonable efforts to notify customers of updates via appropriate communication methods.

Contact and Complaints

If you have any questions, concerns, or complaints about the way your personal data is handled by Flowers Dartmouth Park, please contact us using the details provided in your order confirmation or on customer correspondence materials. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO), the supervisory authority for data protection matters.

Applicability

This Privacy Policy applies to all customers placing orders with Flowers Dartmouth Park from Dartmouth Park and the surrounding districts. By using our services, you acknowledge and agree to the collection and use of information as described in this policy.